Empower Healthy Living Here

Empower Healthy Living Here


In 2019, Jim Barr took over leadership of the Vancouver, Wash.-based fitness company, transforming its legendary strength and cardio lines for the interactive digital age.

For nearly 30 years, Clark County has been home to Nautilus, Inc., with the world’s strongest collection of fitness equipment brands, including Bowflex®, Schwinn® Fitness and Nautilus®. Nautilus went public in 1999 (NYSE: NLS) to serve fitness enthusiasts wherever they work out; at home through direct and retail channels.

Before Nautilus, Barr was Group President of Ritchie Bros., a global leader in the sales of used industrial equipment. He also previously held the position of EVP and Chief Digital Officer of OfficeMax and was named the first President of Sears Holdings’ Online Business Unit. Barr’s foundational digital experiences came as an executive for 12 years in Microsoft’s online businesses as GM, Commerce Services, and prior to that was GM, MSN Business Development.

Digitally connected workouts are working out well for Barr. He’s guided Nautilus Inc. to an impressive 108% revenue increase to $664M for the year ended March 31, 2021.

“Clark County has been our home for 30 years. Through the ebb and flow of business over the last three decades this has always been a supportive business community to be a part of and a welcoming place for us to attract top talent, which allows us to hire some of the brightest minds in the industry,” said Barr. “Impacts stemming from Covid-19 are changing consumers’ exercise habits and preferences in profound ways. Our team’s strong sustained execution has enabled us to capitalize on in-home fitness trends and elevated demand for connected fitness. There is so much more ahead for us.”

Follow Nautilus, Inc.’s continued transformation and growth here: (www.nautilusinc.com)


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